Pressa is a 20 year old Toronto-based rapper from Driftwood, a high priority neighbourhood in the city's west end. Inspired by 50 Cent's Get Rich or Die Tryin' movie, he started making music in 2005 with ambitions to bring economic stability for his family. Press's online following is growing rapidly, boasting over 26 thousand followers on instagram, 1 million plays on soundcloud and over 4 million views on Youtube.
His youthful image and unique voice contrasts with his ruthless rhymes, peaking the interest of a new generation of music lovers. Press is a baby-faced heartthrob with a bad-boy reputation. If Rae Sremurd are the Black Beetles, then Pressa is the Black Bieber. Presa, along with his independent label BFR, offers the music industry an authentic Toronto story. His music sheds light on what it;s really like to grow up in one of the city's rougher areas.
His unapologetic, crafty lyrics illustrate some of the savagery experienced in the hidden blocks of Toronto. While Pressa remains true to the streets, he also is changing the way the public view rappers. Over the holidays, pressa gave back to the community trough a children's Christmas toy drive. Artists from the Screwface Capital always have something to prove cause the fans are very critical. Pressa is currently in the studio creating a new project for his anticipating fans